Concept-driven creative thinking applied to complex systems.
10+ years leading design across teams. Connecting strategy, storytelling, and execution to create clarity across products, platforms, and experiences.
Select Case Studies
Theo’s Coffee
Designing a brand world from the ground up
→ Developed the logo, packaging, and core brand framework to establish a cohesive foundation for future expansion and storytelling
The State of California
Making complex health systems understandable and usable in high-stakes environments
→ Transformed dense information into accessible tools for statewide care teams
New York University
Bringing consistency to a large-scale institutional brand across real-world touchpoints
→ Built a scalable system spanning environments, events, and everyday communications
Turning complexity into clarity—
across brand, product, and experience.
About
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• Brand identity development
• Visual systems and brand architecture
• Design guidelines and toolkits
• Brand refresh and evolution
• Typography and visual language
• Cross-channel brand consistency
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• Campaign concept development
• Editorial and publication design
• Integrated marketing campaigns
• Presentation and narrative design
• Long-form storytelling and reports
• Art direction for photography and illustration
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• Website and landing page design
• Social and digital campaign assets
• Marketing and sales collateral
• Email and digital communications
• Event and promotional materials
Capabilities
Brand Identity | Concept Development | Campaign Design | Editorial Design | Digital Experience | Art Direction | Design Systems
Strategic design. Thoughtful execution.
I’m a senior design professional with more than a decade of experience creating brand systems, campaigns, and digital design. I collaborate closely with teams to turn complex ideas into clear, compelling visual communication.